Employer Branding in the Healthcare Sector: The Role of Instrumental and Symbolic Image Attributes Among Potential Applicants and Doctors

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Employer Branding in the Healthcare Sector: The Role of Instrumental and Symbolic Image Attributes Among Potential Applicants and Doctors

14卷第2期

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Employer Branding in the Healthcare Sector: The Role of Instrumental and Symbolic Image Attributes Among Potential Applicants and Doctors
Employer Branding in the Healthcare Sector: The Role of Instrumental and Symbolic Image Attributes Among Potential Applicants and Doctors
2023年14卷第2期页码：23-37
DOI：10.47297/wspchrmWSP2040-800502.20231402
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Daniyal Haider Mahar HSE University, Saint Petersburg

Shekhar Singh Department of Humanities & Social Sciences, Jaypee University of Engineering & Technology, Guna, Madhya Pradesh

Tanmay Pant SRMS International Business School, Lucknow, Uttar Pradesh

Tamanna Agarwal Department of Humanities & Social Sciences, Jaypee University of Engineering & Technology, Guna, Madhya Pradesh

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HSE University, Saint Petersburg

Department of Humanities & Social Sciences, Jaypee University of Engineering & Technology, Guna, Madhya Pradesh

SRMS International Business School, Lucknow, Uttar Pradesh